Built for brands seeking measurable retail media impact

We create
path-to-purchase consumer experiences

Media Engage is a retail media network helping brands reach the traditional main market through an aggregated merchant universe in rural and peri-urban communities, with the data capability to connect campaign activity to real basket uplift.

Merchant reach

Rural and peri-urban main market access

Closed-loop insight

Audience, basket and uplift visibility

Awareness • Excitement • Uplift

RMN • Shopper Marketing • Measurable Outcomes

Over a decade of experience

Network Scale

Proven reach across the traditional retail market

Our merchant universe gives brands access to high-frequency shoppers at the point of purchase, supported by repeat engagement and measurable in-market activity.

4M+

Unique consumers

On average, our merchant universe sees 4 million unique consumers.

Average repeat rate

An average repeat rate of 7 supports frequency-led brand exposure and shopper recall.

High Intent

Purchase environment

Campaigns are delivered close to the point of purchase, where influence can convert to basket movement.

Reach

Scaled access into traditional trade environments.

Frequency

Repeat shopper exposure that reinforces message retention.

Relevance

Audience and demographic insight for sharper planning.

Attribution

Basket-linked reporting designed around commercial outcomes.

Retail Media Capabilities

Built to connect media spend to shopper outcomes

We give brands meaningful access to consumers, deeper visibility into who they are reaching, and a clearer line between campaign investment and real-world purchase behaviour.

Audience Intelligence

Deterministic audience profiling informed by real-world shopper behaviour, demographic signals and geographic segmentation.

Segmentation Consumer profiling Planning insight

In-Store Media Activation

High-impact retail media placements including shelf displays, in-store radio, experiential promotions and shopper-facing activation at the point of purchase.

Shopper marketing Path to purchase Store-level visibility

Closed-Loop Measurement

Direct linkage between media activity and basket-level sales uplift, enabling campaign optimisation, ROI attribution and commercially relevant reporting.

Basket analytics Uplift reporting Attribution

Campaign Spotlight

Win-a-Car Competition

Put your brand in the spotlight with our Win-a-Car campaign - a proven promotional platform built to attract attention, drive footfall and accelerate sales in independent retail.

Participating brands benefit from standout in-store presence, category exclusivity and a powerful shopper incentive that turns engagement into action.

Secure your place and be part of a campaign designed to create excitement, increase visibility and deliver meaningful commercial impact.

Promotional mechanic

Consumers purchase participating products for a chance to win a vehicle, supported by instant rewards on qualifying purchases.

Category exclusivity

Brand participation can be structured around category exclusivity, helping protect share of voice within the activation.

Integrated media touchpoints

Potential components include shelf displays, in-store radio, vehicle branding, product placement and store-level promotional theatre.

Commercial outcome focus

The model is designed to support product movement, repeat purchase behaviour and closed-loop analysis where basket data is available.

Why this matters to brand teams

For brand managers and marketing professionals, this provides a shopper marketing platform that blends awareness media, promotional urgency, in-store activation and sales accountability in one campaign structure.

Month campaign

R10k

Buy-in

R750

Airtime add-on

Why Media Engage

From awareness to measurable uplift

Media Engage sits where retail access, consumer understanding and commercial accountability meet. This makes it possible to move beyond broad visibility and toward campaigns designed to influence purchase behaviour.

For brands looking to grow in often underserved markets, our model combines reach, relevance and reporting in a single retail media proposition built for modern marketing requirements.

Access markets others miss

Engage consumers in the rural and peri-urban traditional main market through a merchant network built for real community-level reach.

Plan with sharper intelligence

Use segmentation, audience insight and shopper context to improve campaign relevance and strengthen media planning confidence.

Report against outcomes

Tie campaign activity to basket information and sales uplift to understand how investment performs closer to the point of purchase.

Build retailer-ready activations

Translate brand strategy into store-level execution that creates visibility, urgency and shopper participation where it matters most.

Ready to put media closer to purchase?

Speak to Media Engage about retail media campaigns that build awareness, create excitement and help achieve measurable uplift.

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I am interested in:

Win-A-Car Media Campaign Reward campaign Competition campaign Activation Data insights

Comments

We create path-to-purchase consumer experiences